COLUMBIA, Md.--(BUSINESS WIRE)--Jan 26, 2021-- Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven customer experience management (CXM) company, released its Q4 2020 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights trends within paid and organic search, Amazon ads, paid social, and display ad spend. The report provides insights into digital marketing trends in Q4 2020 that were heavily influenced by pandemic-related changes to the holiday season, but ultimately began to highlight a “return to normalcy” in activity across Google, Amazon, Facebook, Instagram, and more. Overall, spend growth continued to improve in Q4, anchored by an...
|
